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Catching Elephant is a theme by Andy Taylor
Does outsourced equal second-best?
Peter Brook discusses whether outsourcing is a viable alternative to costly in-house sales teams.
What does the Echinacea plant and the outsourcing of sales teams have in common? The answer is really quite simple, they are both known for their properties of relieving stress.
As Diageo Plc chief executive officer (CEO) Paul Walsh commented in the foreword to my book, ‘For me marketing and sales are two sides of the same coin – co-dependent – and if you get the strategies and execution for both to be brilliant then your business will undoubtedly grow’.
As we face economic uncertainties with sporadic consumer confidence, having a business model that provides flexibility while delivering outstanding activity at the point of purchase is critical.
Focus on what you are good at
Peter Brook highlights the importance of outsourcing and how it can help fmcg businesses during these uncertain times.
Sir, you are right to highlight the growing importance of interim managers in fmcg. But another option is to outsource the sales function altogether. While working at Diagio, I learnt the fundamental importance of looking at marketing and sales as two sides of the same coin.
Diagio CEO Paul Walsh believed the two are co-dependent and if you get the strategies and execution of both to be brilliant, then your business will grow.
As we face economic uncertainties – and sporadic consumer confidence – having a business model that provides flexibility while delivering outstanding activity at the point of purchase is critical.
- How do you turn your sales team into profit heroes?
- What are the tops tips for managing a business through the recession?
- What do business leaders really think of The Apprentice?
Peter Brook explored these questions and more with The Channel M breakfast television team on the 14th May
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