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Catching Elephant is a theme by Andy Taylor
How to negotiate the best possible deal with suppliers
By Peter Brook
No matter at what level you are dealing with a customer, remember that what is good for you is not automatically good for the customer. By taking the customers views and opinions into consideration early in the planning of any event or activity it is possible to negate this and make it clear what is in it for them.
The fact still remains that it is the buyer’s duty to negotiate the best possible deal with a sales person. Buyers in large retail groups are specifically trained in making objections and behaving in a way that tries to undermine the seller’s confidence in order to get the best value for their business.
Early in my career I was working as an area manager for a large retail group in the UK specialising in the sale of beverage alcohol. I had the opportunity of spending four months working on secondment within the buying team for the business and the first thing I was told on the first day was to say ‘No’ to everything as there was always a better deal to be had from suppliers.
