As leaders at the forefront of the Field Marketing industry, we are the UK’s second largest FM Agency, leveraging international best practice & ideas from our sister Agencies across the world.
Currently the holder of Field Marketing Agency of the Year and Team of the Year (2010 FMBE Awards)
Catching Elephant is a theme by Andy Taylor
A postcard from Down Under…
Taking destiny into your hands
by Stew Bailey, CEO The Bailey Group Australia
The Bailey Group here in Australia has posted good growth over the past few months and I can only attribute this to an increasing amount of companies looking to outsource more of their core business functions such as retail sales, marketing and merchandising as well as devoting more money to in-store marketing generally.
The trend seems to be that brands are facing up to the tough conditions by changing their business models and looking for ways to make their retail marketing and sales force a more flexible and variable cost.
At the same time these brands are focusing their attention much more on grassroots marketing techniques, such as in-store, to reach consumers as they make their purchase decision. So the last three feet is a vitally important battleground in which brands need to be stealing a march. This is the perfect environment for companies like The Bailey Group to flourish both here and the UK.
