July 2010
1 post
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Thinking outside the big box
Marketing firm REL knows the potential of the convenience sector. And CEO David Norbury is working hard to convince manufacturers. Chris Rolfe reports
David Norbury knows the convenience sector is thriving. His challenge is to persuade some major manufacturers to break free from their supermarket comfort zones and invest in it.
As chief executive officer of field marketing company REL, Mr...
December 2009
1 post
4 tags
Convenient promotions
Brands should reconsider the investment and energy put into convenience store promotional activity says David Norbury, chief executive officer of REL Field Marketing.
Brands have long been aware of the power of field marketing, particularly the immediacy that in-store promotions and their proximity to point of purchase brings. In recent years much of this activity has been focused on the...
July 2009
2 posts
3 tags
A postcard from Down Under...
Taking destiny into your hands
by Stew Bailey, CEO The Bailey Group Australia
The Bailey Group here in Australia has posted good growth over the past few months and I can only attribute this to an increasing amount of companies looking to outsource more of their core business functions such as retail sales, marketing and merchandising as well as devoting more money to in-store marketing...
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Forget the basic at your peril!
You can spend vast amounts of money on building creative promotions, but if the product’s not on the shelves and the promotion isn’t compliant then you’re throwing good money after bad. Field marketing delivers the operational excellence to ensure that all the mechanics are in place to guarantee that any campaign runs successfully, says REL’s managing director.
With the current economic climate...
May 2009
4 posts
4 tags
Does outsourced equal second-best?
Peter Brook discusses whether outsourcing is a viable alternative to costly in-house sales teams.
What does the Echinacea plant and the outsourcing of sales teams have in common? The answer is really quite simple, they are both known for their properties of relieving stress.
As Diageo Plc chief executive officer (CEO) Paul Walsh commented in the foreword to my book, ‘For me marketing and sales...
6 tags
Focus on what you are good at
Peter Brook highlights the importance of outsourcing and how it can help fmcg businesses during these uncertain times.
Sir, you are right to highlight the growing importance of interim managers in fmcg. But another option is to outsource the sales function altogether. While working at Diagio, I learnt the fundamental importance of looking at marketing and sales as two sides of the same...
5 tags
Watch How do you turn your sales team into profit heroes?
What are the tops tips for managing a business through the recession?
What do business leaders really think of The Apprentice?
Peter Brook explored these questions and more with The Channel M breakfast television team on the 14th May
Click on the links on the right hand side to find out more about us.
10 tags
How to negotiate the best possible deal with...
By Peter Brook No matter at what level you are dealing with a customer, remember that what is good for you is not automatically good for the customer. By taking the customers views and opinions into consideration early in the planning of any event or activity it is possible to negate this and make it clear what is in it for them. The fact still remains that it is the buyer’s duty to negotiate...